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- How to analyse a company's annual report
As indicated by the name, a company's annual report is an official document that presents statements of information of a company for that year. This information ranges from the products they sell to analysis of how they have performed. Whilst they tend to be long, it is a useful skill to learn how to read through a report for a deeper understanding of a company, for trading and investing purposes or to prepare for an upcoming interview with a specific company. To begin with, it can seem daunting to read through an annual report as they can use terminology that make it seem very complicated, it can be very long and it is also sometimes hard to ascertain what pieces of information are relevant. To start practising, go to annualreports.com and search up a company that you are interested in. This is important because it makes the process of learning the skill more engaging and it could also be useful while preparing for an interview with a specific company. For example, if you have an interview with Credit Suisse coming up, there is no harm in flicking through the relevant parts of their annual report to get a better understanding of how the company performed that year and what they are looking to do in the future, and then using that information to show how invested you are in their company in the interview. Breakdown of the parts of an annual report: Business - This section looks at the company's business as a whole, including the products they sell, the industry they operate in, the services they provide, the market they are in and the competition within it and any major events that have impacted their business such as COVID-19. Risks - This section engages with the risk factors that the company faces and typically discusses: macroeconomic/industry, business, financial, legal and general risks. Within each sub-section, there are either one or more main risk statements and they are expanded upon. This information is useful if you are weighing up which stocks to invest in. Properties - This section lists the headquarters of the company and any other properties or land it owns and for what purposes. Legal Proceedings - This section contains information of any legal proceedings or claims that the company was involved in. Analysis - This is a longer section split into multiple parts involving management discussion and analysis (MD&A) on different aspects of the company revolving around their financial condition. An example of such a sub-topic could be stockholder matters, risk assessment or accounting. Corporate governance - This lists all the various committees of the company and the executives. What to be looking for: The company's values and goals Their industry and market The goods and services they provide How they are performing Note that this checklist has been simplified a lot and should be used as a guide whilst you are practising how to read through an annual report. Upon mastery of these skills you should then go on to read annual reports in their entirety as that will ultimately give you the best understanding of the company. These 4 points will give you a general understanding of the company from the report and are usually the most relevant. However, you will realise that the information for the same point can be found in different sections, from the MD&A to the coverage of recent events. With practice, over time, you will be able to easily locate this information. Now let us practise. Case Study: Apple's 2022 annual report ¹ - https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_AAPL_2022.pdf They are a company that "designs, manufactures and markets smartphones, personal computers, tablets, wearables and accessories, and sells a variety of related services" - found in Section 1 Item 1 under "Company Background" Their products include: iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats Their services include: Advertising, AppleCare, Cloud Services, Digital Content, Payment Services - found in Section 1 Item 1 under "Services" Their market is in the, "consumer, small and mid-sized business, education, enterprise and government markets" and it sells their products and services through their online and retail stores - found in Section 1 Item 1 under "Markets and Distribution" Their company stock price has increased in the last 5 years with $100 in September 2017 equating to $411 in September 2022 - found in Section 2 Item 5 under "Company Stock Performance" They had an improvement in sales in 2022 compared to 2021 of 8% or $28.5 billion which they say is due to, "higher net sales of iPhone, Services and Mac" as a result of their release of new products throughout the year. However, they also say that weaknesses in other foreign currencies relative to the U.S. dollar had a detrimental impact on overall net sales in 2022 - found in Section 2 Item 7 under "Fiscal Year Highlights" Sales of all products and services increased in 2022 - found in Section 2 Item 7 under "Products and Services Performance" Sales in each of their listed geographical areas increased bar Japan where sales decreased due to the yen being weaker - found in Section 2 Item 7 under "Segment Operating Performance" Their products gross margin increased due to "a different Products mix and higher Products volume, partially offset by the weakness in foreign currencies relative to the U.S. dollar" - found in Section 2 Item 7 under "Gross Margin" Their services gross margin increased due to an increase in net sales - found in Section 2 Item 7 under "Gross Margin" Operating expenses increased due to an increase in staff, engineering program costs and advertising costs - found in Section 2 Item 7 under "Operating Expenses" This list covers the general points you should be looking for whilst going through the report for the first time. However, there is much more information to be obtained from other sections such as their risk statements and analysis which can be found in Section 1 and 2 respectively or their legal proceedings with Epic Games in Section 1 Item 3. Practise drawing out the key sentences or paragraphs from these sections with other company's annual reports. References: 1 - Apple Inc. (2022). Form 10-K. https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_AAPL_2022.pdf
Other Pages (20)
- Home | Academy of Investing
Learn about the world of investment banking Our goal is to make the intriguing world of investment banking accessible to everyone. By offering in-depth analyses of key areas such as valuation, mergers and acquisitions, and capital markets, we break down sophisticated concepts and equip you with the practical skills necessary to excel in this highly competitive market. Learn More Robert G. Allen "How many millionaires do you know who have become wealthy by investing in savings accounts? I rest my case." RECOMMENDED PAGES Private Equity Learn about how private equity works Learn More Career Progression Learn about the hierarchy in an investment bank Learn More OUR AIM At the Academy of Investing, our mission is to demystify the world of investment banking, making it accessible to all. We strive to break down the complexities of this lucrative and high-powered industry, providing clear, comprehensive education and guidance. Our goal is to empower individuals with the knowledge and skills needed to pursue successful careers in investment banking, offering insight into both its opportunities and challenges in an ever-evolving financial landscape.
- Asset Management | Academy of Investing
Asset Management Asset management involves the management of investments on behalf of clients in order to achieve their specific financial goals. Key aspects Financial institutions such as hedge funds provide this service to manage their clients' portfolios of various assets. These assets include stocks, bonds, property among other investments. Clients come to them usually to increase their wealth and asset managers need to manage risk effectively and generate income. The roles of asset managers are listed below. Portfolio Management They need to create and manage an investment portfolio that it is suitable for their client's risk tolerance, investment goals, and time horizon. This involves diversifying the portfolio and making vital decisions on which assets to invest in and how much they should invest in an asset. Investment Strategy They also need to develop an investment strategy based on their analysis of the market and current/future economic conditions as wells as their client's preferences. Active management involves frequently buying and selling assets to outperform the market - this seeks high returns but has higher risk. Passive management aims to match the market's performance, often through index funds. Risk Management This involves identifying and addressing associated risks with the investments. Common mitigation techniques involve diversifying their portfolio, hedging and portfolio rebalancing. Hedging is an investment strategy that mitigates risk by taking an opposite position in a related asset in case there are unexpected price changes. Client Relationship Understanding the financial needs and goals of the client is very important in developing an appropriate investment strategy. Providing the client with regular updates and reports on the portfolio's performance, the market conditions and advice is also required to maintain a strong relationship. Complying to Regulations Asset managers also must ensure all their investment activities comply with regulatory requirements and industry standards. Back to Learn Next Page
- Valuation | Academy of Investing
Valuation In an M&A deal, the seller will always try to sell for the highest price and the buyers will always wish to buy the company at the lowest price. Thus each company values the target company differently. However, there are definitive measurements for the value of a company that can be used to help out in the process Types of Valuation The measurement used will often depend on the circumstances and the type of deal or required analysis. Below are listed some valuation methods used in an investment bank. Discounted Cash Flow Discounted Cash Flow (DCF) is a valuation method that estimates the value of a company based on its expected future cash flows. The underlying principle that backs this method is that the value of money today is worth more than the same amount of money in the future, this is due to the time value of money and potential risks or crises. First, you have to calculate the present and expected cash flows of the compnay. Cash flow is the amount of money that flows in and out of the company in a given time period, usually a year. This is done through calculating expected revenues, expenses and taxes as well as any other relevant factors. Then, you find the discount rate, which the the rate of interest provided by the central bank. This rate represents the return an investor would expect from an investment with similar risk and characteristics. It takes into account the rate of inflation, interest rates and risk profile of the invesment. Finally, you use the above information to calculate the discounted cash flow which brings the value of the company back to its present value. This involves dividing each future cash flow by (1 + discount rate) to the power of the respective time period. Once you sum up all the present values of the future cash flows you get the net present value (NPV). This is the equation for calculating the DCF where: PV = Present Value of Cash Flows CF = Cash in that time period r = Discount Rate n = Number of time periods into the future P/E Ratio The price-to-earnings ratio is a simple, commonly used calculation to value companies and then compare them. It takes the market price of a company's shares and compares it to its earnings per share (EPS). P/E Ratio = Market Price per Share / Earnings per Share (EPS) Market Price per Share = Current market price of one share of the company's stock Earnings per Share (EPS) = EPS is the company's net income divided by the number of outstanding shares of its stock (EPS = Net income/Number of Outstanding Shares) EBITDA The EBITDA multiple is a valuation metric that compares the enterprise value of a company to its EBITDA. EBITDA Multiple = Enterprise Value / EBITDA Enterprise Value = Total value of a company, including its equity value, debt, and cash equivalents (Enterprise Value = Market Capitalisation + Total Debt - Cash and Cash Equivalents) EBITDA = Earnings Before Interest, Taxes, Depreciation, and Amortisation Further breaking down EBITDA: Earnings = C ompany's net income Before: EBITDA is a measure of profitability "before" taking into account certain expenses. Interest: Interest expenses are the costs associated with borrowing money Taxes: Income taxes, both federal and state are excluded because they are considered financial expenses Depreciation: Depreciation is a non-cash accounting expense that reflects the gradual decrease in the value of tangible assets over time. Amortisation: Amortisation is similar to depreciation but pertains to intangible assets Back to Learn Next Page
Programs (145)
- Asset Management
Learn the fundamentals of portfolio management, risk analysis, and asset allocation. Explore hedge funds, mutual funds, and alternative investments to understand how professionals manage billions in assets.
- Private Equity
Delve into the world of private equity, where firms invest in and restructure businesses for profit. Learn about deal structuring, leveraged buyouts (LBOs), and the exit strategies used by top PE firms.
- The Future of Finance
Stay ahead of industry trends with insights into FinTech, blockchain, decentralised finance (DeFi), and ESG investing. Discover how technology is reshaping the financial landscape and what it means for the future of investment banking.


